Analysis reveals app push notifications increase spending by 16 percent

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Analysis reveals app push notifications increase spending by 16 percent

Tuesday, August 29, 2017 by Richard Harris

Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...

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